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Archive for the ‘Online Business Ideas’ Category

Crispads pays, but for what I’m not sure

I have a long weird history with CrispAds (see here) in which they were great, then they stopped paying everyone, then they got bought, then they paid off their debts to us (which was nice), then they stopped paying again, then they started paying again, then they totally changed everything one day without advance notice and I never succeeded in getting more than a “Huh, I don’t know what changed” response from them.

And then I started getting Paypal payments every few months, even though I’d taken down all their ads. I had no idea what was going on, but I think I just figured it out. Referrals? Could it be?

I dunno man, but every couple of months I get $11 from them, and I’m not running them at all. Not bad!

Posted by admin on December 25th, 2008 No Comments

How to read AdBrite’s “Zone Comparison” tool

AdBrite’s “Zone Comparison” tool has been driving me crazy for a while. It always shows a lot less in total earnings than I actually have, so I couldn’t begin to guess which ad zones - or which types of ads (inline, full page, CPM, PPC) were generating my income.

Today, for the first time ever, I took a long look at their “Dashboard” tab. It shows that I’ve had zero clicks, plus $X in ad revenue, plus $Y in referral income (since when did I have AdSense referrals?) X and Y add up to my total earnings for the month, so that tells me - oddly enough - I’m making more from referrals than ads, and making “ad revenue” without clicks (which it says is possible if you run full-page or CPM ads). The “Zone Comparison” tool shows only the ad revenue clicks (totalling amount $X). That makes sense now. Only, it says some of the earnings have come from banner ads, so I guess that means CPM (since, clearly, I’ve had no PPC clicks).

So my income from AdBrite is mainly coming from referrals and CPM. And their CPM is cheap. Hmm.

Posted by admin on December 20th, 2008 No Comments

Free, virtual affiliate marketing conference

Ever wanted to attend an affiliate marketing conference without the expense and hassle of traveling to it? eComXpo’s got your number - a virtual conference. Oh, but what of the expense of the conference itself, you ask? There, eComXpo’s got your favorite number - $0. It’s totally free.

Posted by admin on December 16th, 2008 No Comments

Once again, full feeds work better

About once a year, I change some of my blog feeds from full posts to summaries, just to see what happens. Every time, my feed subscriber numbers fall. My latest experiment was no exception. My unique visitors also fell (and not just due to Thanksgiving), as did the amount of comments my posts received. Surprisingly

Of course, Feedburner is about as reliable as asking my socks for the numbers. I think there’s literally no one working there or assigned to monitor Feedburner - does anyone have a clue why Google wanted it? It’s like they’re just crunching the numbers it provides them… but the numbers are frequently inaccurate.

Ah, well.

Posted by admin on December 16th, 2008 No Comments

Wordpress 2.7 - they did listen

I haven’t played extensively with Wordpress 2.7 yet, but remember how 2.5 sucked? And we were told we could whine all we wanted but it wouldn’t help? Wordpress 2.7 appears to be a very big improvement which did indeed take into account the issues we were complaining about.

It has automatic updating built in, so you no longer need the wonderful automatic upgrade plugin. The menu that used to be across the top is now on the left sidebar and much more compact, so there’s less mouse movement between clicks (and if you’re using Lighter Admin Menus, you may not feel you need it anymore - in any case, deactivate it before upgrading, or your menu won’t appear, and wait to see if the programmer updates it for 2.7). The admin screens are overall more intuitive, and it feels like everything is loading quickly.

Posted by admin on December 13th, 2008 No Comments

Playing with the theme functions file in Wordpress

I’ve recently discovered the power of the Themes Function page in your Wordpress theme. It lets you achieve the same thing as if you’d hacked a core file (which would get overridden with every update - pain in the neck). For example, I had a site where I wanted to use The Excerpt Reloaded and Thumbnail for Excerpts on the front page. Unfortunately, they wouldn’t work together. All I really needed from The Excerpt Reloaded was a nice “Read more” link instead of that stupid ellipsis Wordpress insists on putting. A little more research showed me that all I needed to do was insert some code into my Theme Functions file.

Since I’m not a php coder, I have to rely on others to write functions for me. If you can write your own functions, you’ll be ahead of the game. I got this code from DNExpert:

remove_filter(’get_the_excerpt’, ‘wp_trim_excerpt’);
add_filter(’get_the_excerpt’, ‘my_wp_trim_excerpt’);
function my_wp_trim_excerpt($text) { // Fakes an excerpt if needed

if ( ” == $text ) {
$text = get_the_content(”);
$text = apply_filters(’the_content’, $text);
$text = str_replace(’]]>’, ‘]]>’, $text);
$text = strip_tags($text, ‘<p>’);
$excerpt_length = 50;
$words = explode(’ ‘, $text, $excerpt_length + 1);
if (count($words) > $excerpt_length) {
array_pop($words);
array_push($words, ‘ … <a href=”‘. get_permalink() . ‘”>READ MORE</a>’);
$text = implode(’ ‘, $words);
}
}
return $text;
}

There are two settings you can customize in there: $excerpt_length, and the exact words you want for your permalink (see array_push, and alter the phrase “READ MORE”).

I also found another neat trick somewhere in the Wordpress help files. I like to have as few lines of code between the top of my page and my first post as possible, and more recent versions of Wordpress inserts a couple of unecessary ones:

<link rel=”EditURI” type=”application/rsd+xml” title=”RSD” href=”http://ChillyCool.com/xmlrpc.php?rsd” />
<link rel=”wlwmanifest” type=”application/wlwmanifest+xml” href=”http://ChillyCool.com/wp-includes/wlwmanifest.xml” />

And there’s no obvious way to get rid of them, except by putting the following code into your Themes Function file:

remove_action(’wp_head’, ‘rsd_link’);
remove_action(’wp_head’, ‘wlwmanifest_link’);

So how do you insert this code, exactly? Your existing Themes Function file will look something like this (it can vary, depending what your theme designer has done with it):

<?php
if ( function_exists(’register_sidebar’) )
register_sidebar();
?>

Some of mine have some more lines after  register_sidebar();, and this is exactly where you should add your code. It doesn’t matter what order the various functions are in, so just make a new line afterregister_sidebar(); and paste in the additional code. My Themes Function file on this site looks like this. The stuff that was already in there is in regular font; the stuff I added is bolded.

<?php
if ( function_exists(’register_sidebar’) )
register_sidebars(2,array(
‘before_widget’ => ‘<div id=”%1$s” class=”widget %2$s”>’,
‘after_widget’ => ‘</div>’,
‘before_title’ => ‘<h2>’,
‘after_title’ => ‘</h2>’,
));
remove_action(’wp_head’, ‘rsd_link’);
remove_action(’wp_head’, ‘wlwmanifest_link’);
remove_filter(’get_the_excerpt’, ‘wp_trim_excerpt’);
add_filter(’get_the_excerpt’, ‘my_wp_trim_excerpt’);
function my_wp_trim_excerpt($text) { // Fakes an excerpt if needed

if ( ” == $text ) {
$text = get_the_content(”);
$text = apply_filters(’the_content’, $text);
$text = str_replace(’]]>’, ‘]]>’, $text);
$text = strip_tags($text, ‘<p>’);
$excerpt_length = 75;
$words = explode(’ ‘, $text, $excerpt_length + 1);
if (count($words) > $excerpt_length) {
array_pop($words);
array_push($words, ‘ … <a href=”‘. get_permalink() . ‘”>READ MORE</a>’);
$text = implode(’ ‘, $words);
}
}
return $text;
}
?>

That’s it!

Posted by admin on December 9th, 2008 No Comments

Google gets over the paid link thing

Quite some time ago, Google went on a rampage and announced it was evil to sell paid links if they passed on pagerank. They zeroed out several of my websites that sold links while missing the others. I wrote a lot about how this all sucked. Eventually, I removed paid links from two of the zeroed sites and asked Google to reinclude them - which they did, within days. But I left one site alone, to see what happened. And now I can tell you the whole story:

  • People kept right on buying links, even though I had no PR to pass them.
  • In the most recent PR update, Google finally gave up and restored a PR of 1, despite the paid links.

I’m guessing Google figured that if a year of PR0 hadn’t stopped people buying links from my site, PR might not be what they were after with those links? Or maybe it really was just all about making sure Text Link Ads didn’t run AdSense out of town, and now that AdSense’s future is assured they don’t care?

Posted by admin on December 6th, 2008 No Comments

Improvement in the SERPs

Suddenly, Google is sending two of my best site a heap more traffic. Is anyone else seeing this?

I thought I was getting a lot of search visits throughout last month, but I wasn’t sure until the Thanksgiving holidays drove away Stumblers and the others who send me little storms of traffic now and again. Suddenly, all my visits were coming from search engines (mostly Google), and my traffic levels stayed steady despite the holidays. My average daily visitor number has gone up on both sites, too.

I don’t think it’s anything I did - as usual, Google tweaks its algorithm and sometimes that works for you and sometimes it doesn’t. But I’ll take it!

Posted by admin on December 4th, 2008 No Comments

I don’t suck as much as I thought

Last month’s estimate of what I can reliably expect to earn from each of my sites each month was a bit low - I left a couple of income sources out completely, if you can believe that! Also, November brought a couple of my estimates. Here is one a bit closer to reality.

  • B-2 Bomber: $85
  • Mai Tai: $35
  • My various article sites: $48, collectively
  • Blue Mushrooms: $22, on average
  • ChillyCool: $21.26
  • Thin affiliate sites: $0
  • B-2 Bomber’s Little Friend: $0
  • Total: $208.90

That’s a good bit higher than what I came up with last month ($117). It’s still nowhere near my goals, but I’m better off than I thought. And remember, that’s not an average, nor what I made last month - this is the amount I expect to make in a bad month. I’m consistently making above $250 right now.

I’m convinced the income potential from article reprint sites and affiliate sites is extremely limited. What’s working for me is the blog format - original content, constantly updated, with ad space for sale. I’ve recently added more ad slots onto my sites, which helps a little. But I still need more traffic.

I’m taking a free webinar later this week for marketing with very little money. We’ll see if that helps!

Posted by admin on December 4th, 2008 No Comments

October Earnings, and further reflections

I’ve been away from this site for a long time. I’ve also not been keeping up with affiliate marketing lately. I have missed you guys and this site, though. More on all this later.

My earnings for October jumped because suddenly people bought ads directly from me on a couple of sites. This was totally unexpected, given the way the economy’s going and all the reports on Wall Street that the only ad broker doing well online is Google. But I can’t rely on it to happen again this month or the next. Sales are really uncertain right now. Instead of reporting what I earned last month, I’ve decided to take a look at what I can actually rely on each site to bring in monthly, and some of each site’s relative merits and problems - because I’ve got too much going on. There is just no way I can continue doing what I’ve been doing.

  • B-2 Bomber: $80
  • Mai Tai: $27
  • My various article sites: $10, collectively
  • Blue Mushrooms: $0
  • ChillyCool: $0
  • Thin affiliate sites: $0
  • B-2 Bomber’s Little Friend: $0
  • Total: $117

That’s just not cutting it. And I have a number of sites I want to launch that have been sitting around for months, waiting for me to find time. Where’s my time going?

  • The people I love. If I was willing to give up time with them, I’d have gone into law and be seriously rich.
  • B-2 Bomber: it is the most time-consuming thing in my life, despite a ton of volunteers. Every single post takes hours, and then there are a million other things to do. Six months ago, it looked like I was within a month of reaching the tipping point where I can step back, the site can run itself a bit more, the volunteers can do a bit more… and then the economy shifted and everyone’s day jobs decided they could do twice the work for the same money and be grateful for it. So I’m still locked in that miserable point where I’m working my ass off and can’t quite shift the site into cruise mode. But cruise mode will come. Eventually. I just have to avoid losing my mind until that point, and maybe then I can focus more on other sites.
  • I’ve completely stopped updating ChillyCool (months ago) and yet it still gets visits. Weird. I keep thinking I ought to sell that site or this one, or something, but I have no time to think about it.
  • As you may have noticed, I’ve really stopped posting regularly here - again, purely a time consideration. And a lack of anything to say. What would I describe? All the things I’m doing on B-2 Bomber that have nothing to do with affiliate marketing and wouldn’t work on your sites because B-2 Bomber is a whole different kettle of fish?
  • Mai Tai isn’t getting regular updates. It’s not months behind or anything, but I’m no longer willing to force out a post when I’m not remotely inspired.

So here’s my plan:

  • B-2 Bomber is still my best hope of a full-fledged business based on one website. There’s so much it could do offline as well. So I’m not setting any ultimatums for it.
  • Mai Tai has got to start bringing in at least $50/month reliably by the end of March 2009. If not, I’m going to look at selling it. To achieve this, I’m going to try marketing it more. I’m happy to say posting irregularly hasn’t hurt the traffic any, so I’m going to reduce the number of times I post per week.
  • I’m putting no further money nor effort into my article sites. They bring in a decent amount of Adsense, but they’re not terribly dependable, and it’s not worth trying to guess what Google wants this month.

In short, I’m letting go of everything that doesn’t demonstrate to me it can be of value, and trying new things in their stead. I also intend to cut back the time I spend on all this. I’ve been spending about 60 hours a week - unbelievable, for $117 a month - so now I’m going to try to track my time and cut it down to 21 hours a week, or three hours a day. Maybe this will force me to work smarter instead of harder, which is really key in entrepreneurship.

Posted by admin on November 10th, 2008 No Comments